About
← Back
SECRET YOGA CLUB
Identity, 2014
An identity for a yoga school. The client wanted the identity to convey the idea of yoga as something that feeds the mind as well the body, in which food and reading compliment the every day yoga practice. We wanted to avoid using any imagery directly related to yoga and come up with an something that would represent the school's ethos in a more abstract way in the form of a palette of quotes that accompany each printed piece, and the circular Sun motif which was the perfect icon for the all-encompassing nature of the school. Full identity and website still in development.