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Identity, 2013
Identity, menus, print materials, crockery designs and website for Ace Hotel's restaurant on the ground floor of their first non-American site in Shoreditch. The identity takes patterns found in stationery to create a language that has elements of the everyday but combined in a way that makes them feel unique, reflecting the restaurant's ethos: a modern brasserie for everyone and every time of the day. The identity combines an extensive set of patterns, a typographic logo and and a set of motifs isolated from the logo which are alternated on plates and silverware. The menu takes the shape of a weekly newspaper with an article written by Charlie Porter on the back page.


Hoi Polloi