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Identity, 2012
A new identity for East London restaurant Bistrotheque, including menus, promotional materials and a new website. The identity had to reflect Bistrotheque's ethos, a take on the traditional french bistro focusing on well-made classic dishes, uncomplicated but with a touch of eccentricity. The visual language is pared down, using one typeface throughout, which in the menu is used in one size only, creating hyerarchies through the use of playful typography. Other printed materials and the website expand on this language, creating a subtle, yet distinctive identity.